Gerber SNACKS

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Agency: Ogilvy

Role: Art Director
Executive Creative Director: Ryan Blank
Creative Director: Katie O’Keefe
Copywriter: Funmi Adejobi
Account Director: Zachary Rosenberg
Account Executive: Lauren Wiegand
Executive Producer: Jessica Fiore

Gerber has a lot of different product lines, and parents often have trouble navigating among such diverse offerings. To solve for this, we united the branding of the Snacks products, creating a campaign that lives under the brand’s main messaging - Anything for Baby.

Social Videos

Inspired by internet memes, we created Baby Reaction videos that showcase each child’s unique reaction to our products.

Landing Page

Then we created a Gerber Snacks landing page to educate parents on the nutritional value of our products.

 
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