APP, SOCIAL MEDIA HUB, & MOVEMENT

Working with the Unstereotype Alliance and Google, we developed a platform that shines a light on the factors that cause women to feel isolation in our industry and demonstrated how the power of collective experience can combat that. The app went live at Google Harbor at Cannes 2019.

Agency: Ogilvy
Role: Art Director
ACDs: Terin Izil, Abigail Harris Shea
Copywriters: Virginia Mclure, Taylor Reeves
Partners: Google, UN Unstereotype Alliance
Production: Media Monks

The APP

Through Augmented Reality, we brought a global support system right to the hands of women in advertising. We partnered with Google and Unsterotype Alliance to create a pride of lionesses—representing real women in the industry—who can surround you, and give advice when you need it.