Mac Does That

A global platform that shows potential Mac users what working on a Mac feels like—fun and powerful.

Through witty copy, graphics that mirror screen content, and motion as fluid and powerful as our OS, every message is uniquely Mac.

The Mac Does That has been running for years and has expanded beyond what was initially imagined. With the addition of Apple Intelligence and new features, the team and I led a design refresh, along with a new track, launching the campaign to the future.