Perrier superbowl 2019

Let’s face it. The actual Super Bowl game isn’t the most exciting part of the day. The food, drinks, and commercials are 🤷‍♀️

We live tweeted the game & engaged with users in real time to make their experience more extraordinaire.

We might’ve thrown a little shade here and there too…

We decided to push the boundaries in how we work with a real-time social media war room during the Super Bowl.

Corn syrup? We can't relate. pic.twitter.com/VZ8MIKU4en
— Perrier USA (@PerrierUSA) February 4, 2019

The most extraordinaire #DipPic of all time. pic.twitter.com/xQUJBSMU9l
— Perrier USA (@PerrierUSA) February 3, 2019

Have you met the special guest performer? pic.twitter.com/rQ90DKC1dE
— Perrier USA (@PerrierUSA) February 4, 2019

This is our moment. pic.twitter.com/UeQIxWsvkw
— Perrier USA (@PerrierUSA) February 4, 2019

pic.twitter.com/UG7co1aAUR
— Perrier USA (@PerrierUSA) February 4, 2019

The responses? Extraordinaire.

The results? Extraordinarily extraordinaire. We created 30+ pieces of unique content & responded 200+ times. In the end, we built tons of awareness -

Agency: Ogilvy
Role: Art Director
Executive Creative Director: Ryan Blank
Senior Copywriter: Reid Masimore
Art Directors: Greg Lanway, Debbie Yoo
Copywriter: Taylor Reeves
Account Director: Gabbi Baker