Nestle Waters - S. Pellegrino
S.Pellegrino embodies elevating both everyday experiences and fine dining outings. We’ve grown the brand’s following by 150% using a social-first approach. Throughout the year, we create content centered around food pairing and cultural moments.
Role: Art Director
Executive Creative Director: Ryan Blank
ACD: Brittany Perez
Copywriters: Larisa Makow, Taylor Reeves
Account Director: Gabbi Baker
Account Supervisor: Diane Comestock
Account Executive: Olivia O’Connor
FRIENDSGIVING
S.Pellegrino partnered with Athena Calderone (@EyeSwoon), an entertaining expert, that believes anyone can achieve the perfect Friendsgiving.
SHORT VIDEOS
We spent the day with Athena as she brought us into her kitchen and shared a Friendsgiving meal with viewers. Watch below as Athena takes viewers through cooking prep, recipe ideas and décor. View more on the landing page.
Friendsgiving on Instagram
We extended the campaign to organic social by creating gifs and video cut down to generate buzz. To make all the assets look cohesive on Instagram, we designed a fun geometric nine grid. In the days leading up to the holiday we posted once per day to create excitement and give users ideas to implement to their own Friendsgivings.
